Be part of the story

We manage sports properties, organize friendly matches, and produce music and cultural events. Every experience is built to inspire, entertain, and leave a lasting impact.

What we do

Exhibition Matches

We organize, manage and carry out the logistics of different friendly matches to bring the best of this sport to the fans.

Football Talents

We promote sports talents, building a 360° strategy to place them where they deserve and connecting them with brands to create new business opportunities.

Youth Development

Using a training methodology developed by Iniesta and his team, tailored to the player's understanding of football, we aim for technical and tactical growth in children.

Music for Properties

At NSN, we're present in both sectors, offering sports and music experiences, merging worlds, and elevating entertainment to new heights.

Booking & Contracting

We also handle the recruitment of football stars for projects related to the world of entertainment.
We strive to prove that both worlds are stronger and brighter when combined.

Management & Consulting

Our goal: identify players, nurture their talents, and generate revenue from their transfers, leading to the growth of our properties.

Highlights

NSN Cycling Team

Management & Consulting

The primary goal of NSN Cycling Team, supported by Stoneweg, is to establish itself in professional cycling while bringing the passion and spirit of Barcelona to the highest competitive level.

Johnny Depp

Management & Consulting

To successfully adapt and bring the immersive exhibition ‘Johnny Depp: A Bunch of Stuff’ from New York to Japan, preserving its original essence while reinterpreting it for a completely different cultural context.

El Clásico in El Salvador

Music for Properties

Organizing the first Clásico between FC Barcelona and Real Madrid in El Salvador, bringing Mágico González back to his country to wear the blaugrana shirt once again.

acb Beats

Music for Properties

NSN partnered with acb to merge basketball and music fans with a historic event. We kicked off the acb King’s Cup 2024 in Málaga with a Lola Índigo concert.

MotoGP™ Beats

Music for Properties

With Dorna Sports, we organized MotoGP™ Beats Lights Out Gala in Valencia, modernizing the World Championship awards with Ana Mena’s performance. 

OMG! LALIGA Music Experience

Music for Properties

A highly anticipated musical event for LALIGA fans held at 2022 & 2023. Featuring Rauw Alejandro, Bizarrap, Sebastián Yatra, Maria Becerra, Aitana, among other stars.

Kosoku Fest

Gigs & Festivals

Organized in collaboration with Vissel Kobe and Rakuten the festival revolutionized Japan’s electronic music scene.  Featuring Martin Garrix, Afrojack, Deadmau5, among others artists.

Estopa 25th Anniversary Tour

Gigs & Festivals

We brought Estopa to Peru after 20 years, part of their 25th anniversary Latin American tour, including 5 concerts, one in Lima.

Rauw Alejandro

Gigs & Festivals

In 2021, Rauw Alejandro topped Spain’s charts with his song ‘Todo de ti’. That year, NSN ventured into music by producing and organizing his concert with SFX Events in Granada.

Top level artists
we have worked with

Booking & Contracting

Baskonia and NSN

Booking & Contracting

We partnered with Grupo Baskonia-Alavés for a unique event: a basketball game fused with a concert featuring Juan Magán, Abraham Mateo, and Ana Mena.

AFL MMA

Third-Party Promoter

Pushing the fusion of music and entertainment, we organized a unique event in Badalona with AFL MMA, showcasing top MMA fights and a performance by Mala Rodríguez.

ONE Championship

Third-Party Promoter

Partnering with Rakuten, NSN organized ONE 165, bringing premier martial arts bouts back to Japan with ONE Championship, the world’s largest martial arts organization.

Inter Miami International Tour

Exhibition Matches

We organized 2 of Inter Miami’s 4 international tour matches (with Messi) against El Salvador and Vissel Kobe, uniting Barça legends: Messi, Busquets, Suárez, Alba, Iniesta.

FC Barcelona x Vissel Kobe

Exhibition Matches

We organized a historic match between the two teams of Andrés Iniesta’s life at Tokyo’s Olympic Stadium, with sponsors like Rakuten, TourSpain or LALIGA.

MUCHACHOS FC

Management & consulting

A club in the Kings League Americas, headed by Jero Freixas, to which we provide consulting and management support.

Atlético Paso

Management & consulting

We help them to consolidate its position and give the opportunity to worldwide talents to come and play in Spain.

Yokohama YSCC

Management & consulting

We assist them to consolidate its position and give the opportunity to worldwide talents to come and play in Japan.

FC Helsingør

Management & consulting

We assist them to consolidate its position and give the opportunity to worldwide talents to come and play in Europe.

Some of our Talents

Football Talents

Andrés Iniesta

Football Talents

Andrés Iniesta embodies the fusion of sport and entertainment, enabling us to offer unique solutions tailored to our clients’ needs and goals.

Iniesta Academy

Youth Development

5 years of existence and more than 3500 Better People, Better Players  all around the world. 

And we are specialists in using these events as a springboard for brands, successfully bringing in major partners and sponsors.

Count on us

to make epic events

Discover our projects

Subscribe to the newsletter to stay updated with all the latest news from Never Say Never.