For the second consecutive year, NSN has partnered with World Padel Tour Mexico as the event’s exclusive PR and commercial partner. In its sixth edition, the tournament in Mexico hung the sold-out sign and broke all attendance records, with more than 4400 spectators in the final match.
Demonstrating our commercial experience in sporting events, we conducted the prospecting, attraction and activation of sponsors in different categories. We were in charge of the activation of the naming partnership between the World Padel Tour and the sneakers brand Skechers, in addition to other activations with different sponsoring brands.
NSN closed the agreement with GBM, a financial services company, as event presenters. In addition, after the success achieved in the previous edition, the renowned Mexican brand of alcoholic beverages José Cuervo, as well as the restaurant group Castizo, repeated as technical sponsors of the tournament.
Likewise, our agency was the only one accredited in public relations and media, developing a work more than 6 months in advance of the event, as well as coordinating more than 30 media, both traditional and digital.
At NSN we are always at the forefront of new trends, and that is why we joined and partnered with the world of paddle tennis, one of today’s booming sports. We hope to continue collaborating with World Padel Tour México and other padel-related events after this successful union between two sports and entertainment big players.