Management & Consulting

Johnny Depp

Goal

To successfully adapt and bring the immersive exhibition ‘Johnny Depp: A Bunch of Stuff’ from New York to Japan, preserving its original essence while reinterpreting it for a completely different cultural context. To achieve this, NSN rethought the narrative, presentation, and audience interaction, creating a cultural experience that was both relevant and accessible to Japanese visitors. In addition, NSN sought to maximize the impact of the launch through an events and communications strategy that included Johnny Depp’s participation, positioning the exhibition as a landmark artistic and cultural event in the country. 

 

Project overview

Strategy

Creativity & Content

Media

Production

Results

SOLD OUT

the first weekend

19.000

Spectators

100

journalists at the press conference

+300

guests at the exclusive event

+470

appearances across platforms

+1,000M¥

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