For Brands
Midea x Sevilla FC
Goal
Develop a digital campaign for Midea, sponsor of Sevilla FC, with the aim of increasing brand visibility, generating engagement with the club’s fans, and maximizing performance and reach. The campaign should stand out for its creativity, efficiency, and connection with the audience, working with content produced in collaboration with Glassy Films.
Project overview
Strategy
- 360º Marketing and Communication Strategy
- Social Media Strategy
Content & Branding
- Brand and product integration in content
- Design of digital assets
Production
- Audiovisual (video and photo) in collaboration with Glassy Films
- Recording of short clips and long-format pieces
Creativity & Content
- Scripting and conceptualization of pieces
- Creative focus on the product
Results
5.2M total impressions
750K full plays (15-second views)
116K complete views
+24K interactions
-24% cost per view
47.8% VTR on YouTube
+1.4M total views on YouTube
Actions speak louder than words. Check them out.
Contact us
If you can dream it, we can make it
